The Lead Generators are out to find you and sell you.
Yesterday I spent several hours listening to panels and presentations by the top mortgage lead generators. Some are names you are familiar with some not. You are probably familiar with Lending Tree and HouseValues.com. They were on the panels. There were others who sell to other lead generators.
Guess what? You are still prey. The lead generators want to capture you. And sell you. The want to categorize you. You may be aged. You maya be fresh. You may be cold. You may be hot. You may be exclusive. You may be non exclusive. Some want you badly, some not very badly.
However they classify you it takes one person to trap you. YOU! To become a … whatever they call you, it starts with your filling out a form.
In a previous sarcastic article I suggested lead companies sell your name 15 times for 15 bucks. I learned yesterday its only 5 times. I don’t believe them. Maybe if all 5 of the 5 sold you 5 it would be your name is sold 25 times. I believe many sell you over an over and over because so many tell me they fill out a form and they are barraged with calls. Then re barraged months later.
Be aware, they are out to get you.
Larry Cragun
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